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E-COMMERCE

Overview

E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.

Shopify is a proprietary e-commerce platform for online stores and retail point-of-sale systems. Shopify offers online retailers a suite of services "including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.
Whether you’re a budding Fashion designer and want to start selling your products, or an entrepreneur who wants to sell your latest products, or if you have an established business and want to grow, Shopify can help you. Hundreds of thousands of entrepreneurs from over 175 countries trust Shopify to help sell their products.

below you can find the products or services that you can sell on Shopify.

Physical products: A physical product could be something you make by hand, something you have manufactured, or something you dropship to customers. Examples include jewellery, bath bombs, t-shirts, gift boxes, beef jerky, or pins to name a few.

Digital products: This could include ebooks, email templates, audio downloads, Lightroom presets for photographers, e-courses, or clothing patterns.

Services and consultations: Whether you’re an interior designer, dentist or a life coach, your customers can book online and sell online or in-person consultations.

Memberships: If you want to sell subscription boxes or if you’re a yoga studio owner you can use Shopify to sell your memberships and create member-only access to your content on your website.

Ticketed experiences: Experience-based businesses can range from travel and adventure to wine tastings and hands-on workshops. If you’re an artist or running a networking event, you can use Shopify to sell those tickets.

Classes and lessons: Customers can purchase, rent, and book lessons from you all through the online store.

Rentals: Rental businesses are technically service-based, even though a physical product is involved. So if you’d like to rent dresses or props, for example, you can use the Shopify platform.

Ready to create your online store? Contact Us.

 

 

Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. 

More than 100,000 online stores have been created on this platform. The platform code has been downloaded more than 2.5 million times, and $155 billion worth of goods have been sold through Magento-based systems in 2019. Two years ago, Magento accounted for about 30% of the total market share.

There are some basic features of Magento:

  • Product management: with many images, optional comment reviews products, favorites list, inventory.
  • Category management: easy to find and select products by category.
  • Inventory management: management of products left in stock, import, export.
  • Client account: account status, transaction history, preferred catalog, address, shopping cart.
  • Customer service: enhance the features, customer contact form; comprehensive follow-up, email service.
  • Order Management
  • Payments: Many payment methods such as credit card, PayPal, Authorize.net, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY and more.
  • Search technology: fast, friendly, support search on Google SiteMap
  • International support: multi-lingual and monetary
  • Promotional and marketing tools: coupons, promotions and more.
  • Analyze and report: integrate with the Google Analytics service and provide multiple reports.

 

PrestaShop is a freemium, open source e-commerce solution. The software is published under the Open Software License. It is written in the PHP programming language with support for the MySQL database management system. PrestaShop is currently used by 300,000 shops worldwide and is available in 60 different languages.

PrestaShop's Key Features

  • Cloud or Self-hosting: You can sign up in minutes for a free store in the PrestaShop cloud or you can download the open source PHP code and host it yourself. 
  • Templates: Similar to Envato's ThemeForest, PrestaShop sells a variety of high-quality themes to professionally customize your store. 
  • Store Builder: With a WordPress-like dashboard, PrestaShop offers a feature-rich store construction interface, including detailed product listings, navigation and search.
  • Shopping Cart: PrestaShop integrates with a variety of payment providers, major shipping carriers and tax rules.
  • Mobile: PrestaShop's responsive stores and checkout systems make it incredibly useful. Even its back-end dashboards are responsive for on-the-go management.
  • eMarketing: PrestaShop provides built-in product and catalog SEO integration for optimizing your search placement, and it offers built-in coupons, promotions, email integration, etc.
  • International: PrestaShop provides 65 language translations for your store including flexible currency and shipping rules based on location. It's cloud administrative dashboard is available in eight languages: English, French, Spanish, German, Italian, Portuguese, Polish, and Dutch.
  • Integrations: PrestaShop offers a variety of themes and add-ons, premium support if you need it, and a directory of agency partners for hire. If you want help launching your store, it's available.

 

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customise and free base product.

Why is WooCommerce so popular?

There are a bunch of reasons why WooCommerce is such a popular way to build an eCommerce store:

  • WooCommerce is free, and the underlying WordPress software is also free.
  • WooCommerce is open source. Anyone can go in and audit, modify, or extend the code.
  • WooCommerce is regular person friendly. You don’t need to be an expert developer to launch a store.
  • WooCommerce is extensible. Using something called “plugins”, you can add all kinds of new functionality to your store without the need for any technical knowledge.
  • WooCommerce works on all devices. More and more people shop on smartphones, and WooCommerce is ready to serve those people.
  • WooCommerce looks how you want it to. Using something called “themes”, you can control exactly how your store looks without the need for any technical knowledge.
  • WooCommerce is secure. Beyond being open source, WooCommerce comes from Automatic, a billion dollar company with the resources to secure your store.

 

Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising.

Types of Product Photography.

  1. Ghost Manequin Technique

  2. Product Photos on a White Background

  3. Lifestyle Photography

  4. Amazon Product Photography

  5. 360 Product Photography

  6. Fashion Photography

  7. E-Commerce Product Photography

 

Product feed management refers to the optimisation of product feeds in an effort to improve shopping campaign results. This typically involves optimising the following: Feed quality. 

 

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